Dwyane Wade and Li-Ning, first joined forces to start Way of Wade in 2012. Now in our tenth iteration, Way of Wade shoes has transcended beyond the court.
Dwyane Wade
Readily recognized as a style icon, a three-time NBA Champion, Olympic Gold medalist, and thirteen-time NBA All-Star.
The start of one of the greatest partnerships in sports-branding history.
2013
2013
Successfully released first six signature shoes.
2018
2018
Dwyane Wade settled a lifetime deal with Li-Ning.
2019
2019
A new representing face - D'Angelo Russell signed with Way of Wade.
2022
2022
Evolving Constantly - Way of Wade celebrates 10th anniversary.
TECHNOLOGIES
BOOM (䨻)
It is the ultra light material that features strong cushioning. It gives a rapid pushback when compressed.
JIANG (弜)
It is a structural and material innovation that absorbs shock with reduced weight - featuring an arch shape. It absorbs energy and bounces back within seconds.
CLOUD (云)
Made of patterned EVA foaming material, CLOUD material absorbs the shock and provides better cushioning.
The products are made for intensive basketball training while getting rid of rigid and dull looks compared to traditional sneakers.
WAY OF WADE
This series is defined as premier NBA signature basketball shoes, featuring the most competitive basketball while maintaining the design to a high standard.
Wade's lifestyle is fused with Dwyane Wade's sense of fashion. Starting from Wade 001 (which is Wade's personal favorite), the lifestyle shoes are recognized by many.